How B2B Social Proof Can Boost Credibility and Sales

Demand Generation — Wed., Jul. 3, 2024

Social proof influences our decision-making process. If many others proclaim a product is good, we're more likely to trust that product. B2B social proof is the key to grabbing their attention.

Social proof is one of many sales methodologies that use customer sentiment to boost brand credibility. It's based in our psychological need to seek confirmation for our actions. We trust the people close to us—friends, family, colleagues, and fellow business leaders.

B2B buyers have a lot of responsibility placed on them. They must understand employee and customer needs, identify a need for purchasing something new, research and source their purchases, prove the worth of their idea to stakeholders, and stick to a budget. Social proof tells B2B decision-makers, "This is a good product from a trustworthy business." It gives decision-makers a reason to consider your brand over all the others, guiding them through the sales funnel with confidence.

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