Virtual and hybrid events are becoming increasingly popular for B2B marketers due to the ability to reach a wider audience, save costs, and increase engagement.
Interactive features and data collection are key components of successful virtual and hybrid events, as they allow for personalized follow-up communication and the identification of high-quality leads.
Digital event technology offers the necessary tools for creating engaging content, interactive features, and data collection, allowing marketers to optimize the lead generation process and build strong connections with key audiences.
... continue reading below
Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events
Don't worry ... it's FREE!
Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.
What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.
Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.
With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.
Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.
Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.