Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Demand Generation — Tue., Jul. 2, 2024

Virtual and hybrid events are becoming increasingly popular for B2B marketers due to the ability to reach a wider audience, save costs, and increase engagement.

Interactive features and data collection are key components of successful virtual and hybrid events, as they allow for personalized follow-up communication and the identification of high-quality leads.

Digital event technology offers the necessary tools for creating engaging content, interactive features, and data collection, allowing marketers to optimize the lead generation process and build strong connections with key audiences.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.

How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.

Five Sales Enablement Tips for the AI Era

Five Sales Enablement Tips for the AI Era

Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.

Subscribe to the MarketingProfs Today newsletter