How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
Measurement & Analytics — Thu., Jun. 20, 2024The economic uncertainty and increased competition make marketing for SaaS companies challenging. Selecting the right KPIs, such as NPS and LTV, can help navigate the confusion and focus on growth.
Effective channel management is crucial for SaaS companies, with digital channels offering readily available KPIs. Measuring clickthrough rates and SEO metrics can help optimize marketing efforts, along with tracking funding and conversion rates.
Having a strong internal marketing infrastructure is essential for producing high-quality content. Funding and conversion rates from MQLs to SQLs are key internal KPIs to monitor. Selecting the right KPIs can help SaaS companies thrive in uncertain times and stand out in a competitive market.
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Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
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