![Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times](https://i.b2bprofs.com/assets/images/articles/lg/240619-chart-magnifying-glass-lg.jpg)
Telling a Story With Data: Four Essential KPIs to Share With Boards
Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.
The economic uncertainty and increased competition make marketing for SaaS companies challenging. Selecting the right KPIs, such as NPS and LTV, can help navigate the confusion and focus on growth.
Effective channel management is crucial for SaaS companies, with digital channels offering readily available KPIs. Measuring clickthrough rates and SEO metrics can help optimize marketing efforts, along with tracking funding and conversion rates.
Having a strong internal marketing infrastructure is essential for producing high-quality content. Funding and conversion rates from MQLs to SQLs are key internal KPIs to monitor. Selecting the right KPIs can help SaaS companies thrive in uncertain times and stand out in a competitive market.
... continue reading belowWhere to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
Don't worry ... it's FREE!
Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.
As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.
Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.
Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.
Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.
Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.