![The Case for Incorporating External Events Into Your Media Mix](https://i.b2bprofs.com/assets/images/articles/lg/240607-wooden-balls-lg.jpg)
Three Market Penetration Tactics That Boost Sales and Growth
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
The virtual events market is projected to grow from $392.10 billion in 2023 to $1,388.4 billion by 2035, driven by expanded opportunities and advancements in event technology.
External virtual events are effective for marketing, customer engagement, and gathering data and analytics. They also provide opportunities for increasing brand exposure and building customer relationships through various touchpoints.
Digital event platforms offer valuable tools for analyzing target audience preferences, behavior, and engagement patterns, as well as seamless integration with CRM and other tools for lead generation and revenue. These platforms also simplify event coordination and provide a seamless, interactive experience for participants.
... continue reading belowThe Case for Incorporating External Events Into Your Media Mix
Don't worry ... it's FREE!
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.
Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.
Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.
Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.
Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.