Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms, showcasing the growth and importance of CDPs in the past decade.
Successful global organizations are widely adopting CDPs for their customer data strategy, allowing for real-time data collection and activation across channels.
CDPs are a crucial element in modern tech stacks, supporting data-driven strategies and providing adaptability to changes such as AI and privacy regulations.
... continue reading below
Customer Data Platforms for the Modern Marketer
Don't worry ... it's FREE!
Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.