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CMOs: The Top Martech Challenges for B2B Enterprises
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.
Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms, showcasing the growth and importance of CDPs in the past decade.
Successful global organizations are widely adopting CDPs for their customer data strategy, allowing for real-time data collection and activation across channels.
CDPs are a crucial element in modern tech stacks, supporting data-driven strategies and providing adaptability to changes such as AI and privacy regulations.
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Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.
A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?
In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.
In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?
When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.