Martech Replacement Trends in 2024
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Customer Data Platforms for the Modern Marketer
Martech — Tue., May. 28, 2024Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms, showcasing the growth and importance of CDPs in the past decade.
Successful global organizations are widely adopting CDPs for their customer data strategy, allowing for real-time data collection and activation across channels.
CDPs are a crucial element in modern tech stacks, supporting data-driven strategies and providing adaptability to changes such as AI and privacy regulations.
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Customer Data Platforms for the Modern Marketer
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