The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)
Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.
Board members are often excited about your business and its future. Presenting accurate KPIs is crucial.
Key KPIs to share with the board include sales-qualified leads, closed won revenue, customer lifetime value, and customer acquisition cost.
Transparency and flexibility in presenting data is important, as well as having a backup plan. Consistent reporting can reveal trends and drive success for both the business and the board.
... continue reading belowTelling a Story With Data: Four Essential KPIs to Share With Boards
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