How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
Telling a Story With Data: Four Essential KPIs to Share With Boards
Measurement & Analytics — Thu., May. 23, 2024Board members are often excited about your business and its future. Presenting accurate KPIs is crucial.
Key KPIs to share with the board include sales-qualified leads, closed won revenue, customer lifetime value, and customer acquisition cost.
Transparency and flexibility in presenting data is important, as well as having a backup plan. Consistent reporting can reveal trends and drive success for both the business and the board.
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Telling a Story With Data: Four Essential KPIs to Share With Boards
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