How AI Is Impacting Market Research
Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.
The use and benefits of generative artificial intelligence (GenAI) have been widely discussed and currently, 73% of marketers are utilizing it for content creation. It has been noted to be effective for saving time and personalizing email campaigns.
GenAI has proven to be useful for B2B marketers in personal correspondence, chatbots, and even automating certain processes in email marketing. As its capabilities continue to evolve, it has the potential to transform email marketing teams and enhance overall effectiveness through personalized and creative communications.
For GenAI to continue improving and tackling more complex tasks, it requires context and feedback from marketers. With each iteration, it becomes more precise and adaptable to changing market conditions and customer needs.
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Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.
Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.