
The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function
A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.
CMOs prioritize brand strategy because it serves as their armor in the competitive market. A well-defined brand is crucial for success.
A brand blueprint is like an architect's plan for an iconic skyline. It's a revolution of a brand's identity and a high-stakes undertaking.
A rebrand is a holy trinity of bold vision, swift execution, and sharp strategy. Success can result in a 23% increase in revenue, while failure can alienate the audience.
... continue reading belowYour Rebranding Blueprint for Brand Transformation
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A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.
Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.
Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.
People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.