How AI Is Impacting Market Research
Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.
AI Use Across the Customer Journey Means Aligning Across Teams
Artificial Intelligence — Fri., May. 10, 2024When using AI for marketing, prioritize customers over tools and involve other teams for cross-functional success. MarketingProfs presentation by Matt Heinz.
Consider AI's impact on every customer touchpoint from awareness to retention. Bring Sales and Customer Success early on to prioritize use cases and address pain points.
Record individual AI activities in a cross-functional strategy document to prove its value and expand its impact. Watch Matt's full MarketingProfs presentation for more AI insights and resources.
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AI Use Across the Customer Journey Means Aligning Across Teams
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