How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important
Measurement & Analytics — Wed., May. 1, 2024The marketing landscape is undergoing a significant transition with the deprecation of the third-party cookie.
For marketers, third-party cookies have been the backbone of digital advertising for years, allowing for accurate tracking and targeting. However, the use of first-party cookies and closed-loop measurement can provide a solution.
Closed-loop measurement involves linking marketing touchpoints to specific business results, allowing for a more holistic view of the customer journey. This requires high-quality first-party data and the use of various tools and technologies to implement successfully.
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Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important
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