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The Benefits of Using AI in the Sales Process
Artificial Intelligence — Fri., Apr. 26, 2024Many are excited about AI in sales, but unsure of its meaning. Media hype may contribute to the buzz.
Rain Group surveyed sales professionals to learn how AI is used, and its impact. Only 20% use AI frequently, but those who do see value in tasks like creating content and personalized messaging.
AI benefits include improved messaging, efficiency, personalization, and strategic insights. Challenges remain, but those addressing them have a strategic advantage.
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The Benefits of Using AI in the Sales Process
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