The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty

Marketing Content — Wed., Apr. 10, 2024

Recent years have brought generative AI, sustainability efforts, and economic challenges, leading to budget cuts and resource limitations in marketing departments.

In response, marketers are turning to generative AI for content development, but it can be risky and isn't always the best solution. Instead, some are going back to basics with the 3Rs of content marketing: repackaging, repurposing, and reoptimizing.

Repackaging involves transforming content into different formats to engage audiences, while repurposing adapts content for new segments or goals. Reoptimizing updates high-performing content to maintain relevance. These practices can extend the reach and value of content and maximize efficiency and effectiveness in marketing.

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