You've heard of user-generated content, but how about employee-generated content? Of all the types of content, EGC is most effective at building brand authenticity and attracting new talent.
It fosters a culture that values employee opinions and communicates integrity to the masses. Customers and jobseekers trust employee-generated content more than brand-produced content.
EGC can include blog and social media posts, videos, and photos. It creates a sense of community, boosts employee engagement and satisfaction, drives employee advocacy, and attracts new talent. Incentives and education can encourage employees to create high-quality EGC.
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Four Benefits of Employee-Generated Content for Your Business
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