Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI
Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
Digital marketers constantly track metrics to improve performance and show success, especially for LinkedIn Ads targeting their active audience.
However, optimizing campaigns requires evaluating the right data. Common metrics like conversion rate, CTR, impressions, engagement rate, and cost per conversion provide an overview, but five additional metrics can give insights for better ROI.
These metrics include matched audience engagement level, clicks by job title, impressions by job seniority, lead form completion rate, and conversions on desktop vs. mobile. A/B-testing is crucial in finding optimal ad engagement and conversions for the target audience.
... continue reading belowFive LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)
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Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
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Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.