How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)
Measurement & Analytics — Tue., Mar. 26, 2024Digital marketers constantly track metrics to improve performance and show success, especially for LinkedIn Ads targeting their active audience.
However, optimizing campaigns requires evaluating the right data. Common metrics like conversion rate, CTR, impressions, engagement rate, and cost per conversion provide an overview, but five additional metrics can give insights for better ROI.
These metrics include matched audience engagement level, clicks by job title, impressions by job seniority, lead form completion rate, and conversions on desktop vs. mobile. A/B-testing is crucial in finding optimal ad engagement and conversions for the target audience.
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Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)
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