
The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees
Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.
Social media platforms have become popular for customer acquisition, but recent changes and fees may affect brands' revenue. Brands should consider building their own online communities on their own platforms to increase engagement and ownership of data.
Social media's push for monetization can be costly for brands and diminish social returns. Building communities on owned platforms allows for cost-effective marketing and increases the chance of selling to existing customers. Examples include Noom and Harley-Davidson's successful online communities.
Creating thriving communities on owned platforms benefits both brands and customers, leading to increased revenue and meaningful connections. Resources on building online communities are available for brands looking to make the shift away from relying solely on social media platforms.
... continue reading belowDigital Communities vs. Social Media: Stop Building Brands on Leased Land
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Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.
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AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.
Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.