With TikTok now offering search ads, marketers targeting Gen Z and Millennials should reconsider their advertising strategy. The platform's young and fun user base is a golden opportunity to reach under-40 audiences.
Successful TikTok ads require creativity and a deep understanding of the platform's unique features. Brands that have found success on TikTok have embraced authenticity and used trending audio and hashtags to reach niche audiences.
To make the most of TikTok's advertising potential, marketers should experiment with different ad formats and integrate their campaigns with other social media platforms. By staying adaptable and taking calculated risks, brands can stay ahead in this rapidly changing landscape.
... continue reading below
TikTok Search Ads: What Marketers Should Know (And Do)
Don't worry ... it's FREE!
The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.
Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.
Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.
See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.
Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.