The Media Channels Marketers Plan to Increase Spend on in 2025
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.
TikTok Search Ads: What Marketers Should Know (And Do)
Advertising & Promotions — Wed., Mar. 6, 2024With TikTok now offering search ads, marketers targeting Gen Z and Millennials should reconsider their advertising strategy. The platform's young and fun user base is a golden opportunity to reach under-40 audiences.
Successful TikTok ads require creativity and a deep understanding of the platform's unique features. Brands that have found success on TikTok have embraced authenticity and used trending audio and hashtags to reach niche audiences.
To make the most of TikTok's advertising potential, marketers should experiment with different ad formats and integrate their campaigns with other social media platforms. By staying adaptable and taking calculated risks, brands can stay ahead in this rapidly changing landscape.
... continue reading below
Enter your email address to continue reading
TikTok Search Ads: What Marketers Should Know (And Do)
Don't worry ... it's FREE!
