Three Data-Led Content Marketing Predictions for 2024

Measurement & Analytics — Fri., Feb. 23, 2024

Last year, data was a hot topic in business headlines. Generative AI revolutionized information processing, while inflation added to the uncertain climate businesses face.

For marketers, the pressure is on to make data sets stretch further. Hyperpersonalized content will be key, as AI speeds up content production and collects more audience behavioral data.

Email will continue to fade in B2B marketing strategies, as open rates dip and privacy changes obscure user intent. To stand out, marketers should use formats that allow for data collection, such as online documents.

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