How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

Measurement & Analytics — Fri., Feb. 16, 2024

Content marketing is crucial for communicating with customers and providing consistent value. It's a key element of marketing strategy for brand awareness, lead generation, nurturing, conversion, and retention.

To monitor and track content marketing success, identify key performance indicators (KPIs). These include number of visitors, average session duration, bounce rate, brand awareness, session-to-contact rate, conversions, sales cycle length, loyalty/retention, and SEO performance.

Measuring content marketing performance is critical for success. Identify actionable metrics, including conversions and retention, as well as "vanity" metrics such as engagement and bounce rate. Resources for tracking and improving content marketing include articles, infographics, and opinion pieces.

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