B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
How Salestech Can Embrace Customization at Scale
Martech — Fri., Feb. 16, 2024Customization is crucial in the salestech industry with informed buyers. AI has opened new opportunities for modern sellers, giving an edge to those with customization skills.
Open platforms and AI-powered personalization are driving forces in customization. They allow for tailored sales processes and content, creating more compelling buyer experiences.
Salestech harnesses data, AI, and automation to anticipate buyer needs and foster meaningful relationships. It also helps unlock new revenue opportunities for businesses.
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How Salestech Can Embrace Customization at Scale
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