Marketing leaders have a lot on their to-do lists, with budgets being cut and targets remaining the same. However, martech tools are not helping, with utilization dropping to just 33% in 2023.
The decline is due to "feature bloat" and frustration from trying to navigate through all the extra features. Instead, focus on accomplishing what you need efficiently, and consider other tools that may better suit your needs.
Many marketing teams are locked into "mega-vendor suites" that make it difficult to switch, causing hidden costs and frustration. It's important to periodically reassess and simplify your martech stack to maintain operational efficiency and keep up with evolving technology.
... continue reading below
Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency
Don't worry ... it's FREE!
Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.