Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

Martech — Thu., Feb. 15, 2024

Marketing leaders have a lot on their to-do lists, with budgets being cut and targets remaining the same. However, martech tools are not helping, with utilization dropping to just 33% in 2023.

The decline is due to "feature bloat" and frustration from trying to navigate through all the extra features. Instead, focus on accomplishing what you need efficiently, and consider other tools that may better suit your needs.

Many marketing teams are locked into "mega-vendor suites" that make it difficult to switch, causing hidden costs and frustration. It's important to periodically reassess and simplify your martech stack to maintain operational efficiency and keep up with evolving technology.

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