Turning Viewers Into Buyers: How to Use CTV to Drive Conversions
CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.
The Three Rules of Quality That Ensure DOOH Success
Advertising & Promotions — Fri., Feb. 9, 2024Marketing strategies are diverse and attention is the currency. Digital out-of-home advertising has its own triad of success: quality, quality, quality.
With 5,000 daily ads, it's crucial to stand out. High-quality inventory, targeting, and measurement are key. Programmatic buyers can use Vistar Verify and Place Exchange Clear to certify inventory quality.
Location is paramount, and data-driven targeting is crucial. Bring customer data and audience segments into DOOH campaigns for optimal results. Measurement should answer the right questions and drive campaign design.
... continue reading below
Enter your email address to continue reading
The Three Rules of Quality That Ensure DOOH Success
Don't worry ... it's FREE!
