'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing

Marketing Strategy — Wed., Jan. 17, 2024

The concept of "less is more" is often seen in our personal lives, but marketing tends to focus on "more is more." This mindset can lead to overanalyzing and adding unnecessary elements.

Subtractive innovation is a mindset and process that focuses on improving a company's business by removing rather than adding. This approach can lead to stronger performance, increased happiness, and better end products. For example, Dyson's vacuum was designed by removing the inefficient bag, resulting in a more effective and sustainable solution.

To think subtractively, pause and evaluate current processes, consider what can be done with less, implement guardrails for addition, and encourage this mindset within your organization. By avoiding unnecessary additions and focusing on what is truly necessary, you can achieve greater efficiency and success in your marketing efforts.

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