Marketers are facing more budget cuts and uncertainty in the coming years, according to a recent study from Gartner.
The economic outlook remains unclear, making it more important for B2B companies to prioritize and make the most of their resources.
By setting quantified customer goals, doing fewer things, prioritizing key moments, sharpening value propositions, and using scenario planning, marketers can strategically balance brand and demand marketing agendas.
Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times
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Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.
Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.