Marketers are facing more budget cuts and uncertainty in the coming years, according to a recent study from Gartner.
The economic outlook remains unclear, making it more important for B2B companies to prioritize and make the most of their resources.
By setting quantified customer goals, doing fewer things, prioritizing key moments, sharpening value propositions, and using scenario planning, marketers can strategically balance brand and demand marketing agendas.
Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times
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Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
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Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.