Remember the days of mix CDs and tapes? Just like those, a successful marketing strategy relies on balance. Avoid dabbling in every type of content and focus on what resonates with your audience and aligns with your business model.
Don't let your sales team's insights go to waste. They have real-time knowledge of customer preferences that can inform your content-marketing mix. Test a few tactics before investing too much time and money. Be patient and give your strategy time to generate results, but also know when to cut your losses and move on from tactics that are not working.
Building a successful content-marketing or media mix takes collaboration, strategy, and patience. Focus on creating content that speaks to your audience and aligns with your business model. Utilize your sales team's insights, test tactics before overinvesting, and give your strategy time to generate results. Be willing to let go of tactics that are not working and focus on what truly resonates with your audience.
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Four Tips to Help You Find Your Optimum Content-Marketing Mix
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