The marketing/advertising dilemma of whether to keep work in-house or use an agency is a persistent one.
2.In the advertising world, this topic is constantly debated, especially during different economic cycles. The decision is crucial, so it's important to have some guidance to make sense of it all.
3.In this article, the author, who has experience working at both agencies and as a client, shares four key areas to consider: core, economics, resource scarcity, and leverage. It's not a binary choice between in-house and agency, and the decision may vary depending on the service and industry.
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What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework
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