LinkedIn is a great B2B marketing platform, but advertising requires a strategic approach. This article covers key benchmarks to help steer campaigns toward success, such as optimal audience size, diversified creative units, strategic budget allocation, and consistent engagement strategies.
Advertisers should also consider using Website Demographics to refine targeting, complete their company page, and tap into groups and connections. Plus, testing is essential to assess performance and optimize campaigns.
By adhering to the benchmarks and best-practices in this article, you can unlock the true power of the LinkedIn platform.
LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential
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