Audience Engagement: What the Performing Arts Can Teach Marketers

Genuinely engaging your audience is key for sales enablement and content marketing. By understanding the audience, you can adjust what you invest in and what you should avoid. Analyzing your boosted content campaigns can help you decode energy engagement. Analyzing feedback loops can help you understand which segments of your audience are most engaged.

The performing arts don't exist without an audience, which is a great example of why personas amount to only one snapshot of your audience. Time is your most valuable resource, knowing what content brings you more engaged traffic can be huge.

From the performers' point of view, they receive near-instantaneous feedback loops from the audience. As a marketer, you also receive a lot of feedback from your audience, such as site visits, newsletter signups, contact-form fills, social engagement, and more. Boosting content is often a more efficient buy.