For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

Generative AI is huge, and it's everywhere. 71% of marketers say AI will make their work more strategic, not replace it. B2B marketing-driven experiences have been static, linear, and one-way, but AI can help us create dynamic customer-driven experiences. To win in the AI world, invest in talent, tech, content, and governance.

Build, buy, or borrow the talent you need for G2M customer experience teams. Audit your tech stack and stay current with new functionality. AI can be your content copilot and help reduce content overload. Monitor for ethics and be transparent with AI usage.

Shop your plan around to executives and get buy-in from the CEO. AI's impact on marketing is real and small steps can lead to big leaps in innovation. Stay in control and ask experts to rate your AI-driven experiences for results and ethics.