B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
Do you love your neighbors, your customers, your partners, your employees, and your vendors? Building out a digital community requires unselfishness and can be rewarding. In 2014, I began working on a "social community" plan for trade partners which was met with resistance. After COVID hit, over 75,000 members joined. Digital B2B communities are a powerful sales and marketing distribution strategy.
The paper "Unpacking the Relationship Between Social Media Marketing and Brand Equity" states that customized digital content can enhance consumer-brand bonds. To measure success, use the same requirements of a real-world community: safety, diversity, options, education, and welcoming. As a company, set an example and be involved in the community.
How do you know when your B2B partners are embracing it? It's a feeling. Determine the right people who interact with your product/service, and celebrate successes. New blood keeps the conversation alive and provides value. Get comfortable with the "feel" of an active digital community.
The Key to Thriving Digital Communities: Love Thy Neighbor
Don't worry ... it's FREE!
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.