
Three Priorities and Best-Practices for B2B Marketers in 2025
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Editors don't want bots to be the sole authors of AI articles, but it doesn't mean AI can't help produce content. Publication professionals agree AI-generated content lacks originality, authenticity, and humor. Human writers can make mistakes, but they can apply sound judgment to ensure quality and accuracy.
AI algorithms can unwittingly show bias, and ChatGPT has been known to plagiarize. Human writers can protect their reputation and connect with readers in a way that machinery can't. AI can be a valuable asset as a brainstorming assistant or outline generator.
Publication editors are looking for high-quality, unique, and insightful content. AI-generated content can't serve this up, but human writers can provide a personal, conversational voice and understanding of current trends. You have to be able to deliver content that stands out.
Publications Don't Want Your AI-Generated Content
Don't worry ... it's FREE!
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.