How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
Seven GA4 Metrics to Help You Master User Behavior Analysis
Measurement & Analytics — Tue., Oct. 31, 2023Google Analytics 4 (GA4) is a great tool for user-behavior analysis. It provides data for tracking user interactions and metrics to measure success. Here are some of the best GA4 metrics to keep up with progress.
Users is a basic but useful metric to monitor the overall number of visitors and new users. Engagement rate tells you the percentage of engaged sessions and can be useful for various dimensions. Event count tracks events that matter and conversions help track users landing on promotional pages.
Lifetime value looks at lifetime performance to determine the value of users and views per user helps you monitor page visits. Average engagement time helps you to determine whether users are sticking around. Understanding GA4 metrics is key to effective user behavior analysis.
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Seven GA4 Metrics to Help You Master User Behavior Analysis
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