Three Ways to Embrace Deep Personalization in Content Marketing

Many scientific studies show a link between hearing or seeing our own name and the way our brain reacts. Marketers have embraced this concept to great success, but deeper personalization is where the real opportunity lies.

Deeply personalized content results in 64% less audience loss and 43% more engagement. Technology advances make deep personalization more affordable. Three ways to embrace greater personalization are: Clever Covers, Choose-Your-Own-Adventure Journeys, and Visuals That Go Beyond Aesthetics.

Speaking directly to prospects in every interaction is proven to reap results, so why not exploit every opportunity to make content relevant?