Many scientific studies show a link between hearing or seeing our own name and the way our brain reacts. Marketers have embraced this concept to great success, but deeper personalization is where the real opportunity lies.
Deeply personalized content results in 64% less audience loss and 43% more engagement. Technology advances make deep personalization more affordable. Three ways to embrace greater personalization are: Clever Covers, Choose-Your-Own-Adventure Journeys, and Visuals That Go Beyond Aesthetics.
Speaking directly to prospects in every interaction is proven to reap results, so why not exploit every opportunity to make content relevant?
Three Ways to Embrace Deep Personalization in Content Marketing
Don't worry ... it's FREE!
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.