B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
Securing new customers is important to counterbalance attrition, but the goldmine for revenue expansion lies in existing accounts. Cultivating customer relationships can catalyze sales and loyalty. To optimize account growth, identify high-potential accounts, decipher customer needs, equip sales team with sales enablement tools, and deliver a personalized experience.
Sales associates should have a basic understanding of the complete product lineup and actively listen to customer feedback. Building stronger relationships can be done by being prompt and providing innovative solutions. Staying ahead of industry changes and becoming a reliable source of information can help keep customers loyal.
Personalization in email marketing, website, and surveys can improve customer engagement. Equipping the sales team with tools, knowledge, and support can help optimize growth and achieve long-term success.
Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts
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Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.