Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
If you don't meet your target audience where they are, your competitors will. To reach your ideal target audience online in the publications they're already reading, use OpenAI's ChatGPT, Moz and Semrush's domain overview tool. Additionally, use Influence & Co.'s publication quiz.
When selecting a publication, avoid thinking bigger is always better and adjust your content's tone and attitude for each publication. Also, vary your topics to engage your target audience.
Finally, browse your target publications' sites to get ideas for applicable material. Don't hide your content, get it in front of the people eager to hear what you have to say.
You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead
Don't worry ... it's FREE!
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
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What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.
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