AI's Impact on Product-Content Orchestration in B2B Marketing
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
If you don't meet your target audience where they are, your competitors will. To reach your ideal target audience online in the publications they're already reading, use OpenAI's ChatGPT, Moz and Semrush's domain overview tool. Additionally, use Influence & Co.'s publication quiz.
When selecting a publication, avoid thinking bigger is always better and adjust your content's tone and attitude for each publication. Also, vary your topics to engage your target audience.
Finally, browse your target publications' sites to get ideas for applicable material. Don't hide your content, get it in front of the people eager to hear what you have to say.
You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead
Don't worry ... it's FREE!
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.