How Communications Pros Should 'Date' AI

How Communications Pros Should 'Date' AI

Artificial Intelligence — Tue., Oct. 10, 2023

I'm not sure how to describe my initial feelings after hearing ChatGPT was officially live, a combination of trepidation, anxiousness, concern and curiosity. AI is here and we need to embrace it to make the relationship work. We need to take it slow and get to know each other, understand its limitations and keep an eye on red flags.

AI is good for manual and literal writing, like product descriptions, but lacks emotional intelligence and intuition. We should use it more as an idea jump-starter and conduct our own research. It can improve with time, but for now we need to set reasonable expectations.

We are still learning about AI and it is still learning about us. We need to use it to support content ideas and not allow it to take over content creation. Consider it an extra Google or an idea jump-starter and don't let it take away our unique voice or originality.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How Communications Pros Should 'Date' AI

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.

AI in Marketing: Three Strategic Steps CMOs Should Take Now

AI in Marketing: Three Strategic Steps CMOs Should Take Now

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.

AI Update, February 14, 2025: AI News and Views From the Past Week

AI Update, February 14, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

How Generative AI Is Actually Benefiting Enterprise Companies

How Generative AI Is Actually Benefiting Enterprise Companies

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.

AI Update, February 7, 2025: AI News and Views From the Past Week

AI Update, February 7, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

How Concerned Are Americans About AI?

How Concerned Are Americans About AI?

More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.

Subscribe to the MarketingProfs Today newsletter