Three Keys to Safely Using Generative AI in Marketing

Three Keys to Safely Using Generative AI in Marketing

Artificial Intelligence — Thu., Sep. 28, 2023

Generative AI is revolutionizing the marketing world by allowing for personalized content at scale, time and cost efficiency, data insights, SEO optimization, creativity, and real-time adaptation.

When using generative AI, start slow with humans in the loop, build a prompt library to get higher-quality outputs, and consider a brand governance platform to ensure consistency.

By understanding the benefits and challenges of generative AI, any marketing team can adopt it safely and use it to benefit their brand.

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