Three Keys to Safely Using Generative AI in Marketing

Generative AI is revolutionizing the marketing world by allowing for personalized content at scale, time and cost efficiency, data insights, SEO optimization, creativity, and real-time adaptation.

When using generative AI, start slow with humans in the loop, build a prompt library to get higher-quality outputs, and consider a brand governance platform to ensure consistency.

By understanding the benefits and challenges of generative AI, any marketing team can adopt it safely and use it to benefit their brand.