B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
Empathic marketing is a powerful strategy that puts understanding your audience's deeper needs at the forefront of your business interactions. By understanding the levels of awareness, businesses can craft messages that resonate with their audience. Additionally, by understanding the levels of sophistication, businesses can refine their messages based on the market's saturation level.
The 4Ds of transformation delivery provides a comprehensive emotional understanding of your audience, allowing you to craft marketing messages that truly resonate. Difficulties, desires, dreads, and dreams all provide insight into your audience's needs, enabling more successful campaigns.
By deeply understanding the audience's awareness, sophistication, and the 4Ds of Transformation, marketers can address present concerns and future aspirations, fostering genuine connections and building trust.
Empathy in Marketing: A B2B Gamechanger
Don't worry ... it's FREE!
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.