Mastering Brand Consistency in the Age of AI: A Guide for Marketers

Brand consistency is already important, but in an AI-saturated world it will become even more important. To master brand consistency in this new world, this article covers three ideas: building a more exhaustive style guide, creating a prompt library, and considering a brand governance platform.

Style guides can help define and understand your brand. Prompt libraries allow teams to learn faster and get more on-brand output from their AI tools. Brand governance platforms use AI to monitor brand consistency.

AI is developing fast, so embracing it early and learning how to use it to your advantage is the best path to success.