The value proposition isn't just changeable; it's as dynamic as a world currency. To remain viable, firms must learn to sunset old service lines, launch new ones, and position their firms in growth categories. Growth markets are won by firms with playbooks designed around innovation.
Founders of marketing agencies need to become skilled at migrating the value proposition. Chances are good that you are operating in a growth market, won by firms that move fast and get to the market first. Anticipate category maturity to understand its value proposition.
Recognize value trends and adjust accordingly, keep an eye on competitors' value propositions, and focus on undervalued, scarce resources to remain on the leading edge. These strategies will help you migrate your value proposition and remain viable.
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Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors
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