How to Harness the Power of SMS Marketing: A Guide to Best-Practices

How to Harness the Power of SMS Marketing: A Guide to Best-Practices

Marketing Strategy — Wed., Sep. 20, 2023

SMS marketing has become a popular option for businesses to engage customers quickly and effectively. With features such as a high open rate and positive response to offers, SMS marketing provides numerous benefits. This article covers the benefits, best-practices, and ways SMS can be used in marketing.

Always obtain permission before sending messages and use analytics to monitor engagement. SMS marketing is versatile; use it to promote offers, send reminders, and run loyalty programs. Respect customers' preferences, maintain transparency, and tweak your performance based on data and feedback.

SMS marketing can significantly improve overall marketing effectiveness and boost engagement, conversions, and customer loyalty.

... continue reading below

Sign up for free to read the full article.

Enter your email address to continue reading

How to Harness the Power of SMS Marketing: A Guide to Best-Practices

Don't worry ... it's FREE!

Related Articles

Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

Marketing Strategy

Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.

Americans' Views on Companies, Technology, and the Economy

Marketing Strategy

Americans' Views on Companies, Technology, and the Economy

Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.

2025 Digital Ad Trends and Predictions: Time to Turn the Page

Marketing Strategy

2025 Digital Ad Trends and Predictions: Time to Turn the Page

Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.

The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

Marketing Strategy

The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

The State of Digital Marketing Agencies

Marketing Strategy

The State of Digital Marketing Agencies

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?

What's In/What's Out in 2025: The Marketer's Version

Marketing Strategy

What's In/What's Out in 2025: The Marketer's Version

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.