The PPC Power Players: Ad Platforms Making a Big Impact

The PPC Power Players: Ad Platforms Making a Big Impact

Advertising & Promotions — Wed., Sep. 13, 2023

Determining the top PPC ad platform of the year requires considering industry trends, advertiser needs, budget, and more. Google and Facebook are two of the largest and most widely used, and offer advantages such as reach, targeting, and measurable results. Bing and TikTok are challengers, with their own advantages.

Amazon Advertising, LinkedIn Ads, and TikTok Ads are gaining traction, offering unique features to reach specific audiences. Combining Google and Facebook Ads can create a cohesive funnel experience, and retention marketing tactics help ensure success.

Google and Facebook remain the top PPC ad platforms in 2023, but the best strategy depends on audience and goals. Resources such as podcasts, articles, and user-generated content can help marketers optimize their campaigns.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The PPC Power Players: Ad Platforms Making a Big Impact

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.

The Slow But Steady Increase in Podcast Ad Spend

The Slow But Steady Increase in Podcast Ad Spend

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.

The Media Channels Marketers Plan to Increase Spend on in 2025

The Media Channels Marketers Plan to Increase Spend on in 2025

Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.

How Decision-Makers Perceive B2B Ads on LinkedIn

How Decision-Makers Perceive B2B Ads on LinkedIn

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.

Subscribe to the MarketingProfs Today newsletter