
How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
Data plays an essential role in successful marketing campaigns. Without it, customer wants and online interactions are unknown. Businesses collect data but it is often imperfect and scattered, creating identity gaps. Marketers must close customer identity gaps to provide relevant, engaging experiences and propel their brands forward.
Identity gaps occur when businesses lack understanding of visitors identities and behaviors. Without a complete understanding, personalization is limited and customer experience is poor which leads to revenue loss. Common identity gaps are anonymous visitors, cross-domain roadblocks, data timeout, and missing data.
By capturing data across channels and devices and connecting it to a unified identity graph, marketers can analyze customer data in real-time and optimize the customer experience. Closing identity gaps leads to better targeting, segmentation, messaging, and brand-building, ultimately leading to better engagement and business success.
How Marketers Can Use Identity Graphs to Understand Their Customers Better
Don't worry ... it's FREE!
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?
Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.
Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.
Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.