Organizations need to synchronize all channels and touchpoints to deliver a seamless customer journey. 60% of companies don't deliver the cohesion customers are looking for. To bridge the gap, companies need to understand customer data, align departments and build personalized customer journeys.
AI tools, such as self-service chatbots, can offer customers 24/7 support. An omnichannel solution, like a CCaaS, can also help customers engage with brands no matter their preferred channel of communication.
Customers want connection between themselves and the brand. To deliver a positive experience, companies need to use customer data, align departments, personalize interactions, use AI tools and use an omnichannel solution.
How to Deliver (And Improve) the Connected Customer Experience
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