Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)

Recent trends in nostalgia and brand marketing demonstrate the importance of staying relevant amidst economic downturns. Marketers have a real opportunity to differentiate themselves by appealing to values and building trust. Changes such as new social media platforms and AI technology challenge marketers to make the right choices.

Data is key to making informed decisions and understanding customer sentiment. Brand marketers must track performance metrics and collect information to make the right decisions. A trust-building brand can be the bedrock to stability in chaotic times.

With the right data, brand marketers can make informed, strategic decisions and become an indispensable part of their business. Bold, brave marketing strategies will help to win over customers and establish trust.