Most marketing leaders agree that providing personalized customer experiences can drive purchases, loyalty, and CLV. But what is the cost of providing those experiences? This article introduces a framework to understand what your organization must do to deliver personalized content, offers, and experiences. It covers 5 steps to ensure success and measure ROI.
Goal-setting covers short-term results such as effectiveness and efficiency, as well as long-term goals like digital maturity and CLV. Understanding scalability looks at data, content, and campaign/platform management. Incremental growth planning involves using Agile/Lean approaches and MVP/POC. Continuous improvement helps maintain a meaningful connection with customers. Prioritization filters out irrelevant ideas.
Achieving ROI from personalization requires comprehensive and incremental efforts. This article provides key steps and resources to help you get started.
A Five-Step Framework for ROI From Personalized Customer Experiences
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