
Three Priorities and Best-Practices for B2B Marketers in 2025
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Repurposing content is a great way to solve content creation problems and meet content marketing goals. Consider your most popular content and content with timeless themes, consolidate content on similar topics, and use user-generated content to add value. Look for content that provides solutions and pay attention to seasonal trends.
When repurposing content, consider the format, length, and goal. Interview subject matter experts to add value, and link to their websites. Repurposing content can keep your brand top of mind and help you reach new audiences.
Use the tactics outlined in this article to transform content into multiple formats and make the most of your content marketing budget.
Nine Strategic Content Repurposing Tips
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Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.