Beyond Open Rate: Eight Metrics for More Effective Email Marketing

Open rates have become less reliable due to evolving regulations and privacy concerns. Other metrics, such as clickthrough rate (CTR), conversion rate, and overall engagement, should be used to gain valuable insights and build an effective email marketing strategy.

Focus on personalizing content and testing design elements. Monitor conversions, analyze email lists, and track reputation to optimize campaigns. Diversify content and add touchpoints to stay ahead of the competition.

Track email metrics to optimize campaigns and drive sales. Focus on CTR, conversions, and subscriber growth rate. Personalize content and test design elements to increase engagement and avoid being flagged as spam.