Earlier in the Sales Enablement: Good or Bad series, I shared why I'm working to build a community. In this article, I'm going to share a bit more tactically about the how.
Discord and Slack are both resource-intensive, so I explored Discourse. It's open source, self-hosted or paid, allows for scaling, and is relatively inexpensive.
The right answer for your community depends on your context. Consider the number of categories, global settings, ground rules, and recruit administrators and moderators.
Key Considerations When Building an Online Community
Don't worry ... it's FREE!
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.