Key Considerations When Building an Online Community

Key Considerations When Building an Online Community

Marketing Strategy — Wed., Jul. 26, 2023

Earlier in the Sales Enablement: Good or Bad series, I shared why I'm working to build a community. In this article, I'm going to share a bit more tactically about the how.

Discord and Slack are both resource-intensive, so I explored Discourse. It's open source, self-hosted or paid, allows for scaling, and is relatively inexpensive.

The right answer for your community depends on your context. Consider the number of categories, global settings, ground rules, and recruit administrators and moderators.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Key Considerations When Building an Online Community

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.

How Do Marketers Learn About New Marketing Agencies?

How Do Marketers Learn About New Marketing Agencies?

Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

Five Marketing Strategy Frameworks to Choose From for Business Success

Five Marketing Strategy Frameworks to Choose From for Business Success

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more.

What's Changing in B2B Marketing in 2025? Everything.

What's Changing in B2B Marketing in 2025? Everything.

Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more.

The State of B2B Influencer Marketing

The State of B2B Influencer Marketing

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

Subscribe to the MarketingProfs Today newsletter