How to Manage Online Comments—And Why You Need a Comment Strategy

My five-year-old's advice to "drop it in the comments" is evidence of the ubiquity of soliciting comments. Find the right real estate and the right words to create a strong comment strategy. Comments are a two-way conversation and create relationships and connection.

Alice Elliott compares commenting to a content marketing strategy. Consistent, high-quality comments build brand recognition and drive more visitors. Stefanie Marrone suggests two rules for etiquette.

ChatGPT might be tempting, but AI is not a shortcut. Fake comments can destroy trust and brands should stay true to their voice. Humor is appreciated but not mandatory. Comments demonstrate ongoing engagement and trust.