How to Save a Leaking Lead Generation Pool

Is your lead generation pool leaking? Identify the problem with relevant KPIs such as qualified leads, conversion rate, and cost per lead. Align your lead and sales strategies by collaborating as a team, understanding tech needs, and using ABM. Streamline processes with automation, cold outreach, automated ad campaigns, and inbound marketing.

To save your shrinking lead generation pool, analyze strategy, process, and conversion. Share information and offer feedback, create a tech stack, and focus on one account. Automate your drip campaigns and email marketing, personalize outreach, target and segment your audience, and create compelling ad copy.

The future of lead generation will be shaped by technology, data, and customer behavior. To stay ahead, marketers need to address those factors along the funnel and test and measure their effectiveness.